There is a lot of conflicting information on the internet regarding logo design and branding that still there are some confusions left. Here, we have answered some branding and logo design questions that people commonly ask. And also, regarding how we usually work on any graphic design project:

What is branding and why it is important for my business?
In this time of increasing market competitiveness, a brand must stand out and connect emotionally with the customers. A branding is a strategically well executed process of creating brand awareness and make people love, trust and build long term relationship with it. It is important for the success of a business to understand how it is perceived by the people and deliver the right message through design.
Are logo and brand identity design same?
Brand identity is a superset of which logo is a primary part. The brand identity is about designing things that are tangible and unifying them into a whole system.It consists of designing logo, stationery, packaging, advertisement, architecture etc.
How do you approach any graphic design project?
Every project that comes to us are equally important. That’s why we follow our in-house design process to maximize the understanding and deliver high quality result. We follow : 1. Talk-Talk 2. Find – Think – Design 3. Mockups – Conceptualizing 4. Deliver – Follow up. Read more
My current logo looks good! Why would I need to redesign?
As Milton Glaser states, “A logo is the point of entry to the brand”. So just having a good looking logo is not enough, it must posses key graphic elements to make it iconic and memorable. It is an important assest that helps a brand build brand equity. Read more
Why should I invest, if I can make free logo using online tools?
It’s true that there are enormous amount of free tools available to design logos but they are just algorithms and spits out plain “dead” design. A well researched, strategically designed logo gives a brand recognizable, distinct image that impacts the performance, helps in lasting competitiveness and positions best in its market for success.
How to hire a logo designer?
It is a critical step to make the right choice when hiring a logo designer. Generally, a professional logo designer must have the following characteristics:

  1. Experience
  2. Effective design process
  3. Strong portfolio
  4. Great customer service
  5. Positive testimonials

. It is equally important to ask all the needed questions and that the designer understands the project scope clearly before proceeding.

What are your payment policies?
For all the design projects, we take 50% upfront and 50% before delivering final files.
What if I want to cancel the project in-between?
If, in any circumstances, you want to cancel the project, the upfront fees is non-refundable. Also, you’ll not be able to use the design mockups anywhere commercially or personally.
Do you also help in trademarking the design?
While designing the logo, we do keep in mind that it doesn’t violate any trademark rights but We don’t provide any trademark registration service. It is recommended to hire an attorney that has the legal expertise in it.

Have any project in mind for us? Let’s Talk!