A logo is the fundamental part of your brand and begins with a conversation about the future. A logo takes disparate graphic elements each having a framework of meaning and logic and unifies them into whole systems. A logo is an asset that seizes every opportunity to build awareness, increase recognition, communicate uniqueness and quality, and express a competitive difference. By making intelligence visible, an effective identity helps manage the perception of a brand and differentiates it from its competitors by clearly communicating a company’s unique value proposition. It helps position your business for change and growth in the future. It supports an evolving marketing strategy.
The logo process demands a combination of investigation, strategic thinking, design excellence, and project management skills. It requires an extraordinary amount of patience, an obsession with getting it right, and an ability to synthesize vast amounts of information. Developing an effective and sustainable identity takes time. There are no instant answers, and a commitment to a responsible process is imperative. Designing a logo is a dance between the intuitive and intentional. A logo requires business acumen and design thinking. That’s why at welogodesigner, our first priority is to understand the organization: its mission, vision, target markets, corporate culture, competitive advantage, strengths and weaknesses, marketing strategies, and challenges for the future. We believe that a unique identifying symbol carries an enormous value for a brand. At welogodesigner, we work to create a unique and creative idea that captures the essence and core values of your company/business. As Milton Glaser states, “A logo is the point of entry to the brand”.