brand marketing collateral positioning

Marketing collateral plays the most important role for a business/company to present itself by way of its collateral to enhance its brand through consistent message and other media. A unified collateral systems increase brand recognition and make it easy for customers to understand information and make buying decisions. The production of marketing collateral is an important part for a brand’s marketing communication plan. The best collateral communicates the right information at the right time with a customer. At welogodesigner, we design the right balance between flexibility of expression and consistency in communications by identifying challenges, positioning goals and functional needs. We look it as an application to tell a brand story in a few pages with text and images.

In designing marketing collateral for brand communication we factor five things into design:

  • How the collateral system will work with the existing visual identity.
  • What type of content should be used.
  • How to clearly communicate the content with impact.
  • How they are distributed, seen and used.
  • Printing budget.

A good collateral works as a powerful strategic asset to effectively carry a brand, to stand out among all the others, to make an impression, to make a competitive statement and win business. It’s also an effective tool for sales team and provides them all the necessary resources for marketing. Besides sales, collateral are also the best ways to illustrate the company’s return-on-investment by including testimonials, case-studies and success stories. Overall, a good collateral is a vital and integral component of your marketing campaign. It requires careful thought and planning to make an effective impact.

Our marketing collateral design services include:

  • Brochure Design
  • Flyers Design
  • Rack Cards Design
  • Catalogue Design
  • Promotional Materials Design
  • Signage Design
  • Product Labels Design


Have any project in mind for us? Let’s Talk!