One of the biggest Pizza Giant in the world, Pizza Hut has unveiled it’s new logo identity today. The new corporate logo aims for the stripped back approach. The new identity has kept its signature corporate color and famous mark as it is but now put inside a circle depicted as a pizza. Pizza Hut is also running “Flavor of now” rebranding campaign. They are also planning to roll out new menu next week. This massive rebrand includes a new logo, website, added menu items, packaging, uniforms.
Besides this, Pizza Hut will focus on dozens of new flavor options. It will add 11 new pizza recipes, 10 new crust flavors, six new sauces, five new toppings, four new flavor-pack drizzles and more.
“Pizza Hut has been defining what’s possible with pizza since 1958 and our newest changes are the most significant we’ve made in our history as we once again look to take the entire category to another level,” said David Gibbs, CEO, Pizza Hut in a press release.
New Twisted Pizza
“This is the biggest change we’ve ever made,” Carrie Walsh, chief marketing officer, says in a telephone interview with USA Today. “We’re redefining the category.”
Besides new brand identity, the most important change that are taking place is in the menu. Pizza Hut clears that it’s not changing its core recipe. Instead, it’s adding many, many more choices.
If you want to play with the toppings there are tons of customization you can do with choices like:
- One crust choice to 10, including salted pretzel and honey sriracha.
- One sauce choice to six, including garlic Parmesan and Buffalo.
- Zero “premium” toppings to five, including sliced banana peppers and Peruvian cherry peppers.
- Zero “drizzles” to five, which are basically sauces like Buffalo and balsamic that are lightly drizzled on the top of the pizza after it’s baked.
- Six special recipes to 22, including 7-Alarm Fire (loaded with peppers and jalapeno) to Giddy-Up Barbecue Chicken (with chicken and bacon and barbecue sauce.)
It also will nationally roll-out a so-called Skinny Slice pizza line — with five offerings at about 250 calories per slice.
It’s really such a big move by the chain and it seems that Pizza Hut is planning to roll out, after 15 years, it’s advertising campaign for the upcoming Super Bowl big game on Feb 1.
“We’re looking,” says Walsh. “This change deserves a big statement.”
So, What do you think about the new logo ?