Your logo tells a story about you. It communicates not just what you do or who you are but also tells your “truth” — like what moves you or what does your company stand for or even what your company aspires to be. According to branding experts, that tiny piece of graphic called the logo must tell something about you in about 90 seconds. Amazing, right? Just like your logo, everything you try to communicate to your market, all the information that comes from you — whether it be an ad, a flyer, a tweet, or a Facebook post — is done to tell people who matter to you :
- Who you are?
- What is important to you?
- What you are about?
…and that is called “storytelling.”